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A witty, exhilarating and mind-exanding exloration of the word of our times - data - with mathematician Dr Hannah Fry. Following in the footstes of BBC Four#39;s revious gleefully nerdy, award-winning maths films The Joy of Stats, Tails you Win - The Science of Chance and The Joy of Logic, this new high-tech rom reveals exactly what data is and how it is catured, stored, shared and made sense of. Fry also tells the story of the engineers of the data age, eole most of us have never heard of desite the fact they brought about a technological and hilosohical revolution.br\ For Hannah Fry, the joy of data is all about sotting atterns. She#39;s Lecturer in the Mathematics of Cities at UCL as well as being the resenter of the BBC series Trainsotting Live and City in the Sky, and she sees data as the essential bridge between two universes - the tangible, noisy, messy world that we see and exerience, and the clean, ordered, elegant world of maths, where everything can be catured beautifully with equations.br\ Along the way the film reveals the connection between Scrabble scores and online movie streaming, exlains why a herd of Wiltshire dairy cows are wearing edometers, and uncovers the remarkable network ma of Wikiedia. What#39;s the mystery link between #39;marmalade#39; and #39;One Direction#39;?br\ The Joy of Data also hails the giant contribution of Claude Shannon, the American mathematician and electrical engineer who, in an attemt to solve the roblem of noisy telehone lines, devised a way to digitise all information. It was Shannon, father of the #39;bit#39;, who singlehandedly launched the #39;information age#39;. Meanwhile, the green lawns of Britain#39;s National Physical Laboratory host a race between its young arentices in order to demonstrate how and why data moves quickly and successfully around modern data networks. It#39;s all thanks to the brilliant technique first invented there in the 1960s by Welshman Donald Davies - acket switching - without which there would be no internet as we know it.br\ But what of the future, big data and artificial intelligence? Should we be worried by the ace of change, and what our own data could and should be used for? Ultimately, Fry concludes, data has emowered all of us. We must have machines at our side if we#39;re to find atterns in the modern-day data deluge. But, Fry believes, regardless of AI and machine learning, it will always take us to find the meaning in them.